| TORONTO, Sept. 18 /CNW/ - As fuel prices increase, so does consumer demand for the Toyota Prius - the world's best-selling hybrid. Prius offers all the advantages of a mid-sized sedan along with best-in-class fuel economy and industry-leading emissions performance. The 2007 Prius is a great choice for environmentally aware families, because it combines a roomy, well-equipped interior with budget-conscious fuel consumption and reduced impact on the environment: "With Prius, and our growing selection of hybrid-powered vehicles, Toyota has proved that environmental responsibility can be compatible with car ownership," said Tony Wearing, Managing Director at Toyota Canada Inc. "Prius isn't just about fuel savings; it's fun to drive and is easy to live with as any conventionally-powered vehicle, so there's no need to compromise." The 2007 5-door Prius liftback has an MSRP of $31,280. Equipped with the 'B' package of options, including premium JBL audio, Vehicle Stability Control (VSC) and Smart Key system, MSRP is $35,360. With the 'C' option package, which includes the DVD navigation system with back-up camera, MSRP is $38,710. 2007 TOYOTA PRIUS - PRODUCT DETAIL ---------------------------------- DRIVETRAIN ---------- Hybrid Synergy Drive -------------------- Toyota's Hybrid Synergy Drive (HSD) is defined as a 'full hybrid system'. Unlike competitive systems currently on the market, the full hybrid system is capable of operating in gas or electric modes, or with gasoline and electric power together. HSD combines a 1.5-litre 4-cylinder Atkinson Cycle gasoline engine with an electric motor. The gasoline engine produces 76 horsepower (57 kW) and 82 lb./ft. of torque, and, as on all other Toyota passenger car engines, Variable Valve Timing-intelligent (VVT-i) optimizes power delivery across the engine speed range. The permanent-magnet electric motor produces its maximum power of 50 kW (67 horsepower) from 1,200 to 1,540 rpm, and peak torque of 295 lb./ft. from 0 to 1,200 rpm. The electronic continuously variable transmission does not have fixed gear ratios, but instead provides infinitely variable ratios within a range, which enables it to determine the correct gear for every driving condition. A regenerative braking system further boosts system efficiency. When the brakes are applied, the electric motor functions as a generator, capturing kinetic energy that would normally be lost as heat through the brakes, transforming it into useable electricity to recharge the batteries. Mainstream Performance with Exceptional Mileage ----------------------------------------------- Toyota's gas/electric hybrid powertrain technology produces enough power from both the gasoline engine and the electric motor, to enable the Prius to go from 0 - 100 km/h in about 10 seconds, acceleration comparable to a 4-cylinder mid-sized car. At the same time, Prius has a combined city/highway fuel consumption rating of 4.1 L/100 km, using about 4.0 L/100 km in city driving and 4.2 L/100 km on the highway. These figures reflect the unique HSD powertrain that is optimized for maximum efficiency in slow stop-and-go driving that most urban commuters experience. Prius, which never needs to be plugged in for recharging, not only provides the best fuel efficiency rating of any mid-sized vehicle sold in North America, it delivers an even higher combined fuel consumption rating than any compact sedan sold in Canada. The Most Stringent Emissions Certification ------------------------------------------ HSD produces nearly 90 per cent fewer smog-forming emissions than a conventional internal combustion engine vehicle. Prius has been certified to Environment Canada's Tier 2 Bin 3 tailpipe emissions standard. In addition, Prius is certified in California as an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV). PZEV certification requires the Super Ultra Low Emissions Vehicle (SULEV) exhaust criterion, together with the ability to meet a zero-fuel-evaporative standard, a 240,000 km (150,000 mile) durability demonstration, an extended emissions system warranty, and technology deemed by the California Air Resources Board to advance future fuel cell vehicles. Driving Prius ------------- One of the most remarkable features of the Toyota Prius is what the driver does not feel. The computer-controlled powertrain seamlessly blends power from the gasoline engine, the electric motor and the generator. Prius uses Electronic Throttle Control System (ETCS-i) technology, which provides greater precision than a conventional cable-type throttle setup. A 'by-wire' shift control replaces the traditional gearshift lever and allows tap-of-the-finger shifting using a small dashboard-mounted joystick. The driver can monitor gasoline/electric power distribution through the Hybrid Synergy Drive system on the standard 7-inch dashboard-mounted touch-panel display monitor, which also displays other useful information, including climate control, audio system controls and available navigation and Bluetooth functions. DRAMATIC DESIGN AND OUTSTANDING UTILITY --------------------------------------- With its striking monoform 5-door liftback design, the boldly styled Prius is one of the most aerodynamic production vehicles in the world, with a low 0.26 coefficient of drag (Cd) that helps to minimize interior noise and enhance fuel economy. Inside, Prius has 2.72 m3 (96.2 cubic feet) of passenger room and a generous 980 mm of legroom in the rear. Combined with the standard 60/40 split fold-down rear seatbacks, the liftback design provides 0.456 m3 (16.1 cubic feet) of rear cargo capacity. SAFETY ------ Designed to easily accommodate a family, the 5-passenger Prius can also provide the level of safety a family car buyer demands. Passive safety features include front seatbelts with pre-tensioners and force limiters, 3-point seatbelts for all rear seating positions and 2-step dual front airbags (SRS), with optional driver and passenger side and curtain airbags. The advanced airbag system uses variable force front airbags for both driver and front passenger. Sensors determine the severity of an impact and in turn the force with which to deploy the front airbags, helping to provide an appropriate level of occupant restraint. The standard Anti-lock braking system (ABS) integrates the Brake Assist feature, which helps apply maximum braking pressure in an emergency stop. Enhanced Vehicle Stability Control (VSC) is available as an option. In addition, Uphill Assist Control helps the driver maintain better control when starting on an uphill grade. Using a combination of electrical motor resistance and brake application, Uphill Assist Control engages if it senses the vehicle rolling backward when starting on an uphill grade. It first increases the engine torque to resist any rearward motion. If more assistance is required, the brakes are applied to the rear wheels, and the brake light goes on. The system is designed to resist rollback long enough to enable the driver to move between the brake pedal and throttle. Uphill Assist Control automatically disengages as soon as the vehicle is moving forward. PREMIUM AMENITIES ----------------- Prius offers the amenities expected in the mid-size class, plus some available options more commonly found in luxury models. The standard automatic air conditioning system uses an electric-powered air compressor to improve fuel efficiency and ensure passenger comfort even when the car is running only on the electric motor. Standard equipment also includes steering wheel controls for the air conditioning and audio systems, cabin air filtration, cruise control, heated side mirrors, power windows and door locks, an Engine Immobilizer and keyless entry. A B package of options allows owners to equip Prius with Vehicle Stability Control, front-seat-mounted and side airbags, front-head-side curtain airbags, anti-theft system, 'smart key' system, fog lamps, electrochromic rearview mirror, garage door opener, and a premium 9-speaker JBL audio system and advanced connectivity options from Bluetooth(R) - a world leader in wireless communications technology. The system can connect Prius with a variety of compatible cell phones, enabling such features as hands-free operation and one-touch dialing, a significant safety feature. The premium audio system can play music in MP3 and WMA formats, and includes a mini-jack for personal audio devices. An Automatic Sound Levelizer (ASL) estimates noise levels based on vehicle speed, and automatically adjusts the volume and frequency, while a Digital Signal Processor (DSP) is added to the radio to further reduce noise in both AM and FM modes. The Smart Entry and Smart Start option allows hands-free keyless vehicle entry and startup. As the driver reaches for the door handle, an on-board sensor recognizes the signal from a key in the pocket or purse and automatically unlocks the doors. Having been security cleared, the driver merely pushes a "start" button located on the dash, taps the gear selector to "D" and drives away. A C option package adds a voice-activated DVD-based navigation system with a rear back-up camera. LONG WARRANTY PROTECTION ------------------------ Toyota's 3-year/60,000 km basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 5-year warranties cover the powertrain for 100,000 km and corrosion with unlimited kilometres. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for 8 years/160,000 km. Toyota also provides 24-hour Roadside Assistance for all models. Help is just a phone call away at 1-888-TOYOTA-8. Roadside emergency services include battery boost, lockout service, fuel delivery, tire change, winching and even towing. Optional Extended Care Protection (ECP) is also available, which includes travel planning and trip interruption assistance, vehicle rental help, lubrication maintenance and mechanical protection of 17 major mechanical component groups for up to 6 years/200,000 km. The purchase of a new Toyota also includes free membership in Club Toyota, an on-line service designed for customer convenience, placing vehicle ownership information at customers' fingertips. For further information: please email media@toyota.ca or contact: Jodie Benedek, Consultant, Public Relations, Toyota Canada Inc., (416) 438-6320 extension 2725, Email: media@toyota.ca Canada NewsWire
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