|What do people think|
about Toyota Prius ?
|Fuel economy.Comfort.Technological wizardry (as in the displays).Seamless 'gear shifting' (no gears: continuously variable transmission).Quietness....|
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Toyota Prius: The inside story
Fortune's newsstand issue will soon carry the story of the Toyota Prius , and well, we've all heard it before. There are the
usual anecdotes of success and failure - "stretch" goals that
seemed nearly impossible to meet, engineers who had an idea that'd
surely work but was likely too expensive, and real-world test
failures that demonstrated the limitation of computer modeling.
Essentially, it's a story repeated throughout the auto industry
What's more significant - and the article does a good job of
making this point - is simply that the automaker was
involved in this whole process. The genius of Toyota's production systems have made itself known over the past two decades, but
before the Prius, it's perhaps difficult to see where the automaker
had truly produced innovative vehicle design and engineering. This
isn't to say anything bad about the company's products; but they
simply weren't terribly 'groundbreaking,' and that lack of design
leadership was likely to catch up with them as
they looked to take a leadership role in the industry. We
think it's safe to say that the Prius changed all of that.